What is Craft?
Craft is a document app that treats notes, tasks and structured data as one thing. Pages are built from blocks, so a document can hold checkboxes, images and embeds rather than only text, and the same content can be organised as folders and tags or as collections — Craft's database view. It supports daily notes, whiteboards and a calendar, can publish a page to the web, and offers writing assistance with AI. Craft is free to start with a Plus subscription for heavier use. It suits people who want Apple Notes' simplicity with more structure, without moving to a database-first tool.
Verified product facts
- Type
- note-taking appEditorially reviewed
- Platform
- macOS
- Pricing
- FreemiumDeveloper-stated
- Developer
- Craft Docs LimitedDeveloper-stated
- Relationship to Nuanyue
- Third-party product — not published by NuanyueEditorially reviewed
- Current version
- 3.6.8Developer-stated
- Official website
- www.craft.do/
Last updated . Facts marked developer-stated come from the developer and are not independently confirmed; editorially reviewed marks a Nuanyue judgement.
Key features
What Craft does at a glance.
Block-based documents
Mix text, checkboxes, images and embeds
Tasks embedded directly
In documents, alongside a calendar and reminders
Organisation
Through spaces, folders and tags, or through collections
Daily notes, whiteboards and templates
Writing assistance with AI
Publish and share a document to the web from inside the app
Connections to external tools
Through MCP and an API, including Apple Shortcuts
Apps
For Mac, iPhone, iPad and the web sharing one account
What you can use Craft for
- Writing documents that need more than plain text, such as checklists and embeds
- Keeping meeting notes, tasks and reminders in the same workspace
- Publishing a page to a shareable web link without exporting it
Who is Craft for?
- People who want Apple Notes-like ease but need structure, tasks and publishing
- Writers and small teams who want documents, tasks and light databases in one app
Who is Craft not for?
- Anyone who needs their notes stored in plain files they fully control — Craft is closed source and account-based
- Users who need real-time co-editing of one document the way a shared canvas works
Limitations
- Craft is closed source, so the storage and sync implementation cannot be inspected
- The app is account-based, and cross-device sync depends on that account
- The official pricing page shows regional prices rather than a single published figure
- Apple Silicon support is not stated in the sources Nuanyue tracks
Strengths and trade-offs
What Craft does well, and what to weigh before choosing it. Points marked developer-stated come from the developer’s own material and have not been independently confirmed.
Strengths
- Documents are block-based, so notes can contain checkboxes, images and embeds rather than text alone.Developer-stated
- Tasks, a calendar and reminders sit inside the same workspace as documents.Developer-stated
- Content can be organised either as folders and tags or as structured collections.Developer-stated
- A page can be published to the web and shared from inside the app.Developer-stated
- Craft was named a Mac App of the Year in the App Store Awards and a finalist in the Apple Design Awards.
Trade-offs
- The app is closed source and account-based, so notes are not stored as plain files the user controls.
- Heavier use requires the paid Plus subscription; the free tier is aimed at occasional use.
- Pricing is shown as regional amounts, so the cost depends on the storefront.
First-use experience
What the app asks of you when you set it up. Only established facts appear here; anything we could not confirm is left out rather than guessed at.
- Installation
- Direct download from craft.do, or install from the Mac App Store.
- First launch Developer-stated
- The free tier can be started without a credit card; an account is used to sync content across devices.
- System integration Developer-stated
- Connects to external tools through MCP and an API, including Apple Shortcuts.
What it does
Craft treats a page as a set of blocks rather than a stream of text. That is why a Craft document can hold checkboxes, images, embeds and tasks in the same flow, and why the same content can be browsed as folders and tags or queried as a collection. Tasks, a calendar and daily notes are part of the app rather than separate products, so a meeting note and the follow-up tasks live together.
Writing and publishing
The app is aimed at writers as much as note-takers: templates, AI writing assistance and a publish step that turns a page into a shareable web link are all built in. Documents can also be reached from other tools — Craft lists MCP connections for assistants such as Claude and ChatGPT, an API, and integrations including Apple Shortcuts.
Pricing and trade-offs
Craft is free to start and sells a Plus subscription for heavier use, with regional pricing on the official page. The trade-off against open tools is structural: Craft is closed source and keeps content in an account, so notes are not stored as plain files the user can open elsewhere. It was named a Mac App of the Year in the App Store Awards.
Questions about Craft
Is Craft free?
There is a free tier for occasional use. Heavier use requires the Plus subscription, which is sold monthly or yearly at regional prices. No credit card is required to start the free tier.
Does Craft run on macOS?
Yes. Craft is published for the Mac, including through the Mac App Store, alongside iPhone, iPad and the web.
Is Craft open source?
No. Craft is a closed-source product, and content is kept in an account rather than in plain files you control.
Can Craft publish documents to the web?
Yes. A document can be published and shared as a web page from inside the app.Developer-stated
Alternatives to Craft
Apps that could replace this one — the same job, a different trade-off.
Obsidian
Local-first Markdown notes, with optional paid sync.
Both are note apps with structure, but Obsidian stores plain Markdown files locally while Craft keeps content in a block-based, account-backed store.
Compared with
Head-to-head comparisons Nuanyue has published.
Notion
Hosted workspace for notes, docs, databases and wikis.
Both combine documents with structured databases, but Craft is a native Mac app aimed at notes and writing while Notion is a web-first workspace tool.
Similar apps
Related in purpose, but not a straight swap.
Joplin
Open-source markdown notes with end-to-end encryption and sync you control.
Both hold notes and tasks in one app, but Joplin is open source with end-to-end encrypted sync while Craft is closed source and account-based.
Links
Sources
Facts on this page are checked against the sources below. Last updated .
- Craft on the Mac App StoreGrade A
- Craft — official websiteGrade B
